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Site Statistics

Unless otherwise noted, percentages and statistics are based on the March 2008 RealClearPolitics Usage Survey and reflect activity over the past year.

Unique visitors: over 7,000,000 per month (Omniture, September 2008)

Usage:

• over 40% visit RealClearPolitics daily
• 15% visit several times per day
• over 50% bookmarked the web site
• average user spends almost 22 minutes on the site (Nielsen NetView, September 2008)

Reader Profile: Highlights

Demographic:

• 78% male, 22% female
• more than 75% are 35 years or older

Education:

• 46% conducted post graduate studies
• 93% attended college

Politically Engaged (@Plan Fall 2008):

• Over 93% are registered to vote
• 53% have written to an elected official or broadcast outlet

Civic Leaders and Public Policy Influencers (based on the past year):

• 50% are at consultant, management levels or higher
• 18% work in government
• 33% have attended a public meeting on town or school affairs
• 28% have written to an editor or publisher

Online Activity (based on the past year):

• 71% of the readership shopped online
• 64% used online banking services
• 56% booked travel arrangements
• 19% traded stocks, bonds, and mutual funds

Purchasing Intent:

• Over 90% of the RealClearPolitics audience would pay more for products and services of higher quality
• 94% recommend new products or services to others

Earning Power:Average HHI = $108,017

Net Worth:Average New Worth = over $1 million

What People Say About Us

"RealClearPolitics is the first web site I check every morning. It's an invaluable tool for anybody interested in politics or public affairs."- David Brooks, The New York Times

"I check RealClearPolitics every day. It is the best collection of political commentary on the web."- Brit Hume, FOX News

"A site that makes a credible effort to do the impossible: to provide a comprehensive, real-time (and not just Beltway-based) overview of the entire American political conversation."- Howard Fineman, Newsweek Chief Political Correspondent

"RealClearPolitics is terrific. It's one of the first things I get to every morning. I don't know how I ever got along without RealClearPolitics.com."- Michael Barone, US News & World Report

"RealClearPolitics.com is my favorite political web site after OpinionJournal.com."- Paul Gigot, The Wall Street Journal

"Absolutely indispensable."- Peter Beinart, The New Republic

"RealClearPolitics is just terrific. I spend as much time on RCP as I do with the Wall Street Journal, New York Times and the Financial Times combined.”- Rich Karlgaard, Forbes

"Not a day goes by that I don't click on RealClearPolitics at least once, the presidential poll charts, graphs and moving averages are great. If RCP didn't already exist, somebody would have to invent it."- Charlie Cook, National Journal

"Never miss it - that's the second biggest compliment I'd give to RealClearPolitics.com. The first is that it has become indispensable to anyone, in or outside of journalism, who's interested in politics, policy, or world affairs."- Fred Barnes, The Weekly Standard

Advertising Contacts

Paul Plawin	Peter Hartman
Mid-Atlantic and Southeast	Midwest and West
Phone: 202-835-0853	Phone: 312-819-3617
pplawin@realclearpolitics.com	peterhartman@realclearpolitics.com

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